Nearly one in every three online ads in U.S. can now be attributed to Facebook accounts, according to website traffic counter Comscore. The number has doubled from what was recorded last year during the first quarter of 2010.
According to the results, 1.11 trillion ads were displayed to U.S. Internet users during the first quarter of 2011, of which, 346 billion were from Facebook accounts, thus accounting to a staggering 31.2 percent. Yahoo sites came in second with 122.5 billion impressions (10.1 percent), Microsoft came third with 53.5 billion (4.8 percent), AOL came in fourth with 33.4 billion (3 percent), while Google stood fifth with 27.9 billion impressions (2.5 percent).
Facebook’s advertising market share also increased 15 percent points from 16.2 percent in the first quarter, according to Comscore. Comscore EVP, Jeff Hackett said, “The U.S. online display advertising market maintained its strong momentum from last year with a terrific first quarter.”
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