Earlier in the week, Twitter page announced that it was experiencing trouble displaying home timelines. That was followed by a message declaring, “We’ve temporarily disabled #NewTwitter. Our engineers are working on re-enabling it and we’ll update you shortly,” which led to another update minutes later that announced that Twitter was “Temporarily Disabling Trends” as well. Something is terribly wrong in Twitter land then.
Apparently, Twitter was either in the process of introducing or had already launched a new homepage that departed from the “discover what’s happening right now, anywhere in the world” spin of the current homepage and took on a new avatar that invited users to “follow your interests”. The new interest centric search suggests users to follow categories and will throw up results with accounts dealing with the sought categories, instead of just dishing out account names bearing the search phrase.
However, users were greeted with either the pre-redesign version of Twitter or an error message that said “something is technically wrong” with Twitter and “back to normal soon”. The root of Twitter’s woes can be traced out to an announcement proclaiming that all of its server infrastructure would be moved to a new secret location, which is in Utah by the way. After the teething troubles with the brand new server farms, Twitter has been forced to move most of the same infrastructure back to its facility in Sacramento, California.
It seems the server relocation to the new Utah site hasn’t worked out quite as well as Twitter had intended, which put a spanner in the works of all the new features that had been touted in September last year. Reverting to the old format and axing the new features may have got Twitter working again, but that’s not a healthy sign. Twitter will have to be a lot more circumspect with the load testing and debugging of the new additions, before unleashing them prematurely on unsuspecting users.
Hello, we are Ice Clear Media, a Creative Social Media and SEO Agency based in London. We help clients to dramatically accelerate online visibility, website traffic and revenue growth through Digital Marketing Strategies. We specialise in SEO, Social Media, Link Building, Mobile Marketing, Traffic Generation, Creative Design and SEO Consultancy and Social Media Consultancy. We are a passionate and extremely creative team; dedicated to inspiration and innovation in Digital Marketing and online.